Join us this Side Hustle September! In these three sessions Mélissa will help you define your target customer, understanding how to reach them, and teach you the fundamentals to crafting a focused marketing strategy! This program features two in person sessions at the Oracle campus in Austin so in addition to learning the skills you'll also connect with and meet fellow entrepreneurs and side-hustlers like yourself!
ABOUT THE SESSIONS
FREE LIVE WEBINAR: DEFINE YOUR TARGET CUSTOMER
Have a product and struggling to find your customer? Have a target but not sure how to reach them? In this session Mélissa Peng, award winning brand marketer and business coach, will help you define your target customer using her WIIFT (What's in it for your Target?) worksheet. You will leave with a defined customer target and the building blocks to help you start expressing your value to that customer in marketing copy. We'll also leave some time for Q&A at the end!
LIVE SESSION 1: MARKETING STRATEGY 1- PATH TO PURCHASE
In this live session, we will take a deep dive into your target customer. We'll map out all the touch points on your customer's journey from how they find out about your product all the way through purchasing your product. Finally you'll learn an initial framework for your Marketing Strategy using Mélissa's Path to Purchase Worksheet.
LIVE SESSION 2: MARKETING STRATEGY 2
In this second strategy focus session we'll build on the initial strategy work that was completed. Mélissa will share her 15 all-time favorite marketing strategy questions and her template for writing a pitch ready marketing strategy presentation.