SCORE Austin Workshop - Marketing Strategy: What's in it for your target?
Aug
2
9:00 AM09:00

SCORE Austin Workshop - Marketing Strategy: What's in it for your target?

SCORE Austin Workshop featuring Mélissa Peng, aka The Curly Executive

Marketing Strategy: What’s in it for your target? Expressing your value proposition.

Have a target customer or an idea for your target customer but not sure how to reach them? In this session Mélissa Peng, award winning brand marketer and business coach, will help you think through WIIFT - what's in it for your target market. Said otherwise: what problem does your product solve? What value are you providing? How are you and your product HELPING your target customer? We will focus on how to express that value in writing to your target customer using Mélissa's  WIIFT worksheet. This is an interactive working session and you will leave with basic marketing copy that explains your product's or service's value in an impactful way. We'll also leave some time for Q&A at the end! 

RSVP HERE: http://events.r20.constantcontact.com/register/event?oeidk=a07egexi5433486d5c1&llr=6foezucab&showPage=true

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Curly Executive Presents PON DI BEAT: Get2Werk with Mychele Sims
Aug
17
to Aug 18

Curly Executive Presents PON DI BEAT: Get2Werk with Mychele Sims

Mychele Website.jpg

Join Mélissa Peng, aka the Curly Executive, for one of her three classes August 17 & 18 with Mychele Sims. Classes are available in South Austin, North Austin, and Houston.

WHAT IS PON DI BEAT:

Pon Di Beat brings the best Dancehall and Afrobeat dance and dance fitness to Texas in 2019. Every month top choreographers in Dancehall and Afrobeat styles are coming to Texas to give you 2 jam packed all levels classes! Classes will take place in Austin and Houston Texas!

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Curly Executive Presents PON DI BEAT: Afrobeats with Nigerianjawn
Aug
31
to Sep 1

Curly Executive Presents PON DI BEAT: Afrobeats with Nigerianjawn

Nigerianjawn Website.jpg

Join Mélissa Peng, aka the Curly Executive, for one of her three classes August 31 & September 1 with Nigerianjawn. Classes are available in South Austin, North Austin, and Houston.

WHAT IS PON DI BEAT:

Pon Di Beat brings the best Dancehall and Afrobeat dance and dance fitness to Texas in 2019. Every month top choreographers in Dancehall and Afrobeat styles are coming to Texas to give you 2 jam packed all levels classes! Classes will take place in Austin and Houston Texas!

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Finding Your Target
Sep
10
8:00 PM20:00

Finding Your Target

Finding your target is one of the most essential aspects of a marketing strategy. Join me for this 1 hour webinar where we discuss how to focus on the clientele that your product will help and will bring you income. The last 15 minutes of the call will be reserved for Q&A, so come ready with your questions!

Sign up available now on our services page.

All webinars are scheduled for CST.

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Path to Purchase
Sep
12
8:00 PM20:00

Path to Purchase

In this webinar, we will be discussing your customer’s Path to Purchase from awareness all the way through clicking that buy button. The first 45 minutes of the webinar will walk you through this process and the remaining 15 minutes will be reserved for Q&A. Make sure you download the accompanying Path to Purchase worksheet from our library!

Sign up available now on our services page.

All webinars are scheduled for CST.

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Cash Money Questions
Sep
17
8:00 PM20:00

Cash Money Questions

Kickstart your marketing today with my Cash Money Questions Webinar. In this LIVE 1 hour session we will spend 45 minutes going through my Free Cash Money questions worksheet. It includes my 15 all-time favorite marketing strategy questions! When throughly explored they can lead to your perfect marketing strategy. The last 15 minutes will be reserved for Q&A.

Sign up available now on our services page.

All webinars are schedule for CST.

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WIIFT: What's in it for Your Target Market?
Sep
18
8:00 PM20:00

WIIFT: What's in it for Your Target Market?

In order to connect with potential clients, you have to show them what value your product is providing them. Join me for this one hour webinar where we will discuss how you explain your products value proposition - how are you HELPING your customer? Be sure to download the WIIFT worksheet from our library beforehand so you can work as we go along. The last 15 minutes will be reserved for Q&A.

Sign up available now please visit: our store

All webinars are scheduled for CST.

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Crepe Paper Flower Making Tutorial
Sep
26
6:00 PM18:00

Crepe Paper Flower Making Tutorial

Crepe Flower Making.png

Join Mélissa for this Flower College tutorial class sponsored by BossBabesATX and a feature of the Crafther Market Tutorial series.

In this detailed, three-hour workshop on September 26th from 6 to 9 PM at the #BBATX HQ, you’ll learn how to create a simple crepe paper rose with Mélissa Peng, the founder of Camellias and Curls. Mélissa will show you how to create the bloom and leaves, as well as various coloring and texture techniques. At the end of your lesson you’ll have the choice of taking your roses home or creating your very own two-rose crown. You’ll also receive a full set of templates and instructions to help you continue on your flower making journey!

All skill levels welcome.

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7 Questions, 7 Answers
Sep
28
11:00 AM11:00

7 Questions, 7 Answers

Do you know the 7 questions to ask yourself before you start marketing? More importantly, do you know the answers? Join me in the 1 hour webinar as I walk you through those questions and why they matter to your marketing plan. 15 minutes will be reserved at the end for Q&A.

Sign up available now on our services page.

All webinars are scheduled for CST.

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Mindset Hacking for Side Hustlers
Oct
3
8:00 PM20:00

Mindset Hacking for Side Hustlers

Sometimes all we need to get going is a change in mindset. Join me for this 1 hour webinar where I will discuss mindset hacking for Side Hustlers (and anyone who is out there doing their thing) to move your hustle in the right direction, overcome hurdles, or bring positivity back into your craft. The last 15 minutes will be reserved for Q&A.

Sign up available now on our services page.

All webinars are scheduled for CST.

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Organizing for Side Hustlers
Oct
5
11:00 AM11:00

Organizing for Side Hustlers

If you’re running a side hustle - or craft, make, run a business - you know how stressful everything can get. Join me for this one hour webinar where I will give you tips and tricks for getting yourself and your side hustle or business more organized. The last 15 minutes will be reserved for Q&A.

Sign up available now please visit: our store

All webinars are scheduled for CST.

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Path to Purchase
Oct
8
8:00 PM20:00

Path to Purchase

In this webinar, we will be discussing your customer’s Path to Purchase from awareness all the way through clicking that buy button. The first 45 minutes of the webinar will walk you through this process and the remaining 15 minutes will be reserved for Q&A. Make sure you download the accompanying Path to Purchase worksheet from our library!

Sign up available now on our services page.

All webinars are scheduled for CST.

View Event →
Cash Money Questions
Oct
15
8:00 PM20:00

Cash Money Questions

Kickstart your marketing today with my Cash Money Questions Webinar. In this LIVE 1 hour session we will spend 45 minutes going through my Free Cash Money questions worksheet. It includes my 15 all-time favorite marketing strategy questions! When throughly explored they can lead to your perfect marketing strategy. The last 15 minutes will be reserved for Q&A.

Sign up available now on our services page.

All webinars are schedule for CST.

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Event Success
Oct
17
8:00 PM20:00

Event Success

Events are an essential part to many businesses - from makers to side hustlers to speakers and coaches. In this webinar I will discuss what a successful event looks like and how to create a plan for one. We will also reserve the last 15 minutes for Q&A.

Sign up available now on our services page.

All webinars are scheduled for CST.

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Curly Live
Oct
19
11:00 AM11:00

Curly Live

Come one, come all for this special edition of Curly Live! We will spend the entire hour focusing on Q&A. Any marketing topic is on the table, come ready to put me to the test. Be sure to checkout my Worksheet Library first to get a jumpstart on your strategy before our discussion.

Sign up available now on our services page.

All webinars are scheduled for CST.

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Path to Purchase
Nov
5
8:00 PM20:00

Path to Purchase

In this webinar, we will be discussing your customer’s Path to Purchase from awareness all the way through clicking that buy button. The first 45 minutes of the webinar will walk you through this process and the remaining 15 minutes will be reserved for Q&A. Make sure you download the accompanying Path to Purchase worksheet from our library!

Sign up available now on our services page.

All webinars are scheduled for CST.

View Event →
Cash Money Questions
Nov
19
8:00 PM20:00

Cash Money Questions

Kickstart your marketing today with my Cash Money Questions Webinar. In this LIVE 1 hour session we will spend 45 minutes going through my Free Cash Money questions worksheet. It includes my 15 all-time favorite marketing strategy questions! When throughly explored they can lead to your perfect marketing strategy. The last 15 minutes will be reserved for Q&A.

Sign up available now on our services page.

All webinars are schedule for CST.

View Event →
Path to Purchase
Dec
10
8:00 PM20:00

Path to Purchase

In this webinar, we will be discussing your customer’s Path to Purchase from awareness all the way through clicking that buy button. The first 45 minutes of the webinar will walk you through this process and the remaining 15 minutes will be reserved for Q&A. Make sure you download the accompanying Path to Purchase worksheet from our library!

Sign up available now on our services page.

All webinars are scheduled for CST.

View Event →
Copy of Cash Money Questions
Dec
12
8:00 PM20:00

Copy of Cash Money Questions

Kickstart your marketing today with my Cash Money Questions Webinar. In this LIVE 1 hour session we will spend 45 minutes going through my Free Cash Money questions worksheet. It includes my 15 all-time favorite marketing strategy questions! When throughly explored they can lead to your perfect marketing strategy. The last 15 minutes will be reserved for Q&A.

Sign up available now on our services page.

All webinars are schedule for CST.

View Event →

Curly Executive Presents PON DI BEAT: AfriRock with Lyd Rock
Jul
20
1:00 PM13:00

Curly Executive Presents PON DI BEAT: AfriRock with Lyd Rock

Lyd Rock Website.jpg

Join Mélissa Peng, aka the Curly Executive, for one two classes July 20th with Lyd Rock. Classes are available in South Austin and North Austin.

WHAT IS PON DI BEAT:

Pon Di Beat brings the best Dancehall and Afrobeat dance and dance fitness to Texas in 2019. Every month top choreographers in Dancehall and Afrobeat styles are coming to Texas to give you 2 jam packed all levels classes! Classes will take place in Austin and Houston Texas!

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SCORE Austin Workshop - Marketing Strategy 101
Jul
5
9:00 AM09:00

SCORE Austin Workshop - Marketing Strategy 101

SCORE Austin Workshop Featuring Mélissa Peng, aka the Curly Executive

Marketing Strategy 101: Finding Your Target Customer

Have a product and struggling to find your customer? Have a target but not sure how to reach them? In this session Mélissa Peng, award winning brand marketer and business coach, will help you define your target customer using her WIIFT (What's in it for your Target?) worksheet. We'll answer two fundamental questions: 1. Who are you helping? and 2. What are you giving?  and use this Helping/Giving framework in a 60 min interactive group exercise. You will leave with a defined customer target and the building blocks to help you start expressing your value to that customer in marketing copy. We'll also leave some time for Q&A at the end! 

RSVP HERE: http://events.r20.constantcontact.com/register/event?oeidk=a07egexgqclc39bece8&llr=6foezucab&showPage=true

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Curly Executive Presents PON DI BEAT: Afrobeats with Izzy Odigie
Jun
22
to Jun 23

Curly Executive Presents PON DI BEAT: Afrobeats with Izzy Odigie

Izzy Website.jpg

Join Mélissa Peng, aka the Curly Executive, for one of her 3 June classes with Izzy Odigie. Classes are available June 22 & 23 in South Austin, North Austin, and Houston.

WHAT IS PON DI BEAT:

Pon Di Beat brings the best Dancehall and Afrobeat dance and dance fitness to Texas in 2019. Every month top choreographers in Dancehall and Afrobeat styles are coming to Texas to give you 2 jam packed all levels classes! Classes will take place in Austin and Houston Texas!


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Curly Executive Presents PON DI BEAT: I'm So Facey with Jason Facey
Jun
1
to Jun 2

Curly Executive Presents PON DI BEAT: I'm So Facey with Jason Facey

Jason Facey Website.jpg

Join Mélissa Peng, aka the Curly Executive, for one of her 3 June classes with Jason Facey. Classes are available June 1 & 2 in South Austin, North Austin, and Houston.

WHAT IS PON DI BEAT:

Pon Di Beat brings the best Dancehall and Afrobeat dance and dance fitness to Texas in 2019. Every month top choreographers in Dancehall and Afrobeat styles are coming to Texas to give you 2 jam packed all levels classes! Classes will take place in Austin and Houston Texas!

View Event →
So You're In Charge... Now What?
May
16
to May 19

So You're In Charge... Now What?

You’re-in-Charge...-Now-What_-Social-Media-Post-2.png

I will be heading to Temple, TX to spend 4 wonderful days with other entrepreneurs, business owners, creatives, and more to help them strategize their business success - and hopefully inspire them along the way! I would love for you to join me - register by clicking below.

Make sure you register before April 16th, 2019 so you can get the Early Bird special rate!

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Curly Executive Presents PON DI BEAT: JukGyal and Back to Basics Dancehall with Jae Blaze
May
11
to May 12

Curly Executive Presents PON DI BEAT: JukGyal and Back to Basics Dancehall with Jae Blaze

Jae website.jpg

Join Mélissa Peng, aka the Curly Executive, for one of her 3 Pon Di Beat Classes May 11 & 12! Classes are available in South Austin, North Austin and Houston.

WHAT IS PON DI BEAT:

Pon Di Beat brings the best Dancehall and Afrobeat dance and dance fitness to Texas in 2019. Every month top choreographers in Dancehall and Afrobeat styles are coming to Texas to give you 2 jam packed all levels classes! Classes will take place in Austin and Houston Texas! 

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Craftcation 2019 - Business and Makers Conference
Apr
3
to Apr 7

Craftcation 2019 - Business and Makers Conference

Presenting at Craftcation 2019!

I am excited to announce I will be one of the presenters at the 2019 Craftcation Conference in Ventura, CA! Join me for one of my four presentations centered around marketing strategy. My presentations are interactive and you will walk away with tools to help make the next steps in your plan attainable.

Crepe Flower Paper Making Workshops

I will be hosting 2 workshops highlighting what I do with Camellias and Curls. Pre-registration is required. You can check out my similar work at my website for Camellias and Curls.

What is Craftcation?

Craftcation: Business & Maker’s Conference, an annual four day conference at the beach in Ventura, California which features expert instructors leading attendees in business and craft workshops as well as social gatherings to connect with fellow attendees and activities and inspiration so you can reconnect with yourself.

Interested In Joining Me?

Unfortunately Craftcation 2019 is sold out! The good news is that you can now get this amazing content through our Webinars. All details regarding upcoming webinars are on the events page and you can purchase them in our store.

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