SCORE Austin Workshop featuring Mélissa Peng, aka The Curly Executive
Marketing Strategy: What’s in it for your target? Expressing your value proposition.
Have a target customer or an idea for your target customer but not sure how to reach them? In this session Mélissa Peng, award winning brand marketer and business coach, will help you think through WIIFT - what's in it for your target market. Said otherwise: what problem does your product solve? What value are you providing? How are you and your product HELPING your target customer? We will focus on how to express that value in writing to your target customer using Mélissa's WIIFT worksheet. This is an interactive working session and you will leave with basic marketing copy that explains your product's or service's value in an impactful way. We'll also leave some time for Q&A at the end!