SCORE Austin Workshop Featuring Mélissa Peng, aka the Curly Executive
Marketing Strategy 101: Finding Your Target Customer
Have a product and struggling to find your customer? Have a target but not sure how to reach them? In this session Mélissa Peng, award winning brand marketer and business coach, will help you define your target customer using her WIIFT (What's in it for your Target?) worksheet. We'll answer two fundamental questions: 1. Who are you helping? and 2. What are you giving? and use this Helping/Giving framework in a 60 min interactive group exercise. You will leave with a defined customer target and the building blocks to help you start expressing your value to that customer in marketing copy. We'll also leave some time for Q&A at the end!